For other nonprofits · The MMM platform
One platform for your charity event. Built by nonprofits, for nonprofits.
Registration + Stripe checkout + sponsor tiers + volunteer signup + automated comms + dashboards — all on your domain. We built this for ourselves to run the Hancock Horizontal Hundred. Now we open it up.
If this sounds familiar
Running a charity event is too many tools.
Shopify or Eventbrite
for registration + checkout
Google Forms
for volunteer signups
Spreadsheets
for sponsor tracking
Mailchimp
for the email blast
Canva + Instagram
for promo posts
Three different inboxes
for replies and questions
We had the same stack. It worked, kind of. Then we built one system that does all of it — and after running HHH 2026 on it, we're opening it up to other small nonprofits running similar events.
What you get
The full event-ops platform.
Every module already runs the Hancock Horizontal Hundred + Findlay Further Fondo. You get the same playbook, on your domain.
Event registration + waiver + checkout
Branded registration page on your domain. Stripe checkout built in. Digital waiver before payment. Distance/tier selector. Confirmation emails automatic.
- ✓Replaces Shopify + Eventbrite
- ✓Lower fees than EB
- ✓Own your customer data
Sponsor tier checkout
Public sponsor landing page with tier comparison. Sponsors click → pay via Stripe → done. No back-and-forth needed unless they want it.
- ✓Tier products preconfigured
- ✓Auto thank-you emails
- ✓Sponsor pipeline tracking built-in
Volunteer signup
Public signup with event picker, slot/shift selection, t-shirt size, dietary, community service hours. Day-of role assignment handled by your team or an AI agent.
- ✓Per-slot fill bars vs target
- ✓Auto-confirmation emails
- ✓CSV export anytime
Automated email + social
Pre-built email sequences for rider re-engagement, sponsor outreach, volunteer reminders. Daily Telegram + email brief for you. Social calendar with 48-post template.
- ✓Resend integration
- ✓Cron-scheduled drops
- ✓AI-drafted content
Sponsor pipeline + CRM
Inbound leads from public sponsor page land in your admin pipeline. Status (new → contacted → won/lost) + pipeline $ value calc + UTM tracking.
- ✓No external CRM needed
- ✓Email integration ready
- ✓Stripe payment auto-attached
Your dashboard
A single admin hub for your event. Riders signed up vs target, sponsors won, volunteer fill, days to event, pipeline value. All exportable to CSV.
- ✓Mobile-first viewer at /phone
- ✓Real-time metrics
- ✓Designed for nonprofit operators, not devs
How it works
From kickoff call to live registration in 3 weeks.
Week 1
Onboarding call. We learn about your event, your audience, your registration history. You give us domain + Stripe + Resend access.
Week 2
We replicate your event flow on a private staging URL. You preview registration, sponsor, volunteer pages with your branding.
Week 3
Domain cutover. Your domain points at the new site. You go live with full registration + sponsor checkout. We migrate any existing rider data.
Ongoing
You run your event. We handle the platform. Monthly check-ins to add features as your event grows.
Pricing
Built at cost. Designed to be sustainable.
We're a nonprofit running this for other nonprofits. Pricing covers infrastructure + support, not profit. Stripe + Resend fees are separate (pass-through).
Most popular
Operator
$249
per month · or $2,988/yr
Single annual event. Everything done for you except the things only you can do.
- ✓Registration + waiver + Stripe checkout — fully integrated
- ✓Sponsor tier checkout + CRM + pipeline tracking
- ✓Volunteer signup with role assignment
- ✓Auto-publish social (approve-to-publish, "voice of you" AI drafts)
- ✓Customer service triage — we handle routine, escalate what matters
- ✓Receipt + donor tax-form automation
- ✓Monthly stats report — auto-generated
- ✓Custom domain + your branding
- ✓Phone + email support, same-day
Platform
$499
per month · or $5,988/yr
Multiple events, year-round programming, or you want hands-on operational help.
- ✓Everything in Operator, across all your events
- ✓Multi-event hub like makingmilesmatter.org
- ✓Weekly 30-min check-in call
- ✓Hands-on event-day support
- ✓White-label option (no MMM branding)
- ✓Priority feature requests
- ✓Custom integrations
- ✓Almost-an-employee level of operational lift
Custom
$999+
per month
Multi-event regional org, multi-site, bespoke needs.
- ✓Everything in Platform
- ✓Custom feature builds
- ✓Dedicated Slack channel
- ✓Multi-site / multi-region
- ✓Co-branded marketing materials
- ✓Quarterly strategy sessions
- ✓Whatever you need
FAQ
Common questions.
Can you handle our existing registration data?
Yes. We migrate riders/registrants from Shopify, Eventbrite, RaceRoster, RunSignup, Google Forms, or a CSV. You don't lose history.
What about credit card processing?
Stripe goes directly into your account. We don't touch the money — payments flow Stripe → you, never through us.
How long does setup take?
About 2–3 weeks from kickoff call to live registration. Depends on how much you want customized vs using our defaults.
What if our event grows?
The platform scales. We built it for ourselves and we're running HHH 2026 with a target of 400 riders, growing to 2,000+. You get to use the same scale.
What about waivers?
Built-in. Custom waiver text per event, digital signature, stored alongside the registration.
Can we own our data?
Yes. Full CSV export of riders, sponsors, volunteers — anytime, no limits.
What if we already have a Shopify store?
Two options: (a) keep Shopify for merch, point registration at us — common pattern. (b) full migrate — we run the whole thing.
Are you a software company or a nonprofit?
Both. MMM is a registered nonprofit running our own events. We open the platform to other nonprofits at cost to keep it sustainable, not for profit.
Run a charity event. We'll handle the platform.
Email us. Tell us about your event. 30-min discovery call, no pitch, no obligation.
miles@makingmilesmatter.org →Or sign up below — we'll email when we add new platform features.